The Story

There’s no argument, we live in a digital economy where your customers use websites, social media and email marketing to influence their purchasing decisions. What this means is that digital marketing isn’t just a pillar of a larger marketing strategy, it is (for most small businesses) their only marketing strategy.

Oh, and this space moves faster than quicksand, which means keeping up to date (even for the pros) is tough. That’s why we were commissioned by Tourism Tribe (working with the Queensland Tourism Industry Council) to train tourism operators across the State in all facets of digital marketing.

How we told it

Our team travelled the State, presenting Queensland Tourism Industry Council’s curriculum to operators. We worked one-on-one with operators to trouble shoot their individual digital marketing issues.

We were responsible for:
Delivery of 8 x 4-hour workshops on the topics of Website Basics, Maximising Social Media, Brand Reputation and Online Strategy
Training to groups of up to 55 tourism operators in Mackay, the Sunshine Coast and Southern Queensland Country

The sequel is coming soon!

Our team are excited to be working with Tourism Tribe on the next iteration of the project.

”All questions were answered and no one was made to feel silly. The way you communicated to the group was awesome. Thanks!

Participant - Sunshine Coast

”Hannah was enthusiastic and knowledgeable and made complex issues clear for the beginner.

Participant - Southern Queensland Country

”Great start to the workshops offered this year. Thank you Kristy, you did a great job. Also, I enjoyed all the examples you had today - real life websites - the good and the bad made it more relevant.

Participant - Mackay