Western Downs Regional Council: Social Media Management
The Brief:
Western Downs was looking to grow brand reach and drive visitation to the region targeting domestic travellers located in the South East Queensland drive market. We were engaged to re/start Facebook and Instagram channels, and show audiences why they should #ExperienceWesternDowns.
1
create
A robust social media strategy for the regional destination
2
build
Awareness for the region amongst core audiences e.g. drive market
3
encourage
The audience towards the path to purchase
Our Response:
Media Mortar developed a social media strategy and content pillars to achieve Western Downs’ goals of growing brand reach and driving visitation by targeting their audience early in the customer travel cycle. We delivered:
– Always-on organic social media posts, reels and stories
– Monthly and quarterly reporting of social media results
– Ongoing collaboration with the Western Downs team, small businesses and operators
– Introduction of new content series e.g. The People Who Make It
The Results:
During our tenure, we achieved the following results:
– Grew Instagram by over 100% under our tenure (organic only)
– Grew Facebook by over 11x the original following through both organic and paid means
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Media Mortar Office
43 Gloucester St,
Highgate Hill QLD 4101
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0417 574 949