The Story

Media Mortar was appointed Outback Queensland Tourism Association’s (OQTA) remote marketing team three years ago, which became the start of a very long friendship. As a regional tourism organisation, OQTA has one job – drive visitation to Outback Queensland. A challenge, Media Mortar happily accepted.

What happened next is history

Our first task was to create a comprehensive marketing strategy that built capacity within the region by transitioning OQTA from a traditional marketing plan to a digital-focused one.

Our range of marketing activities speak for themselves:

growing OQTA’s Facebook page by 15.7k followers in 12 months (with no ad spend)
growing OQTA’s Instagram page 6.7k Instagram followers in 12 months (with no ad spend)
growing OQTA’s database by 13.1k new eNews subscribers in 12 months (with no ad spend)
Researched and wrote 64 new blogs

As result, we reckon we could pen the bios of the legendary Jackie Howie, Captain Starlight and Banjo Patterson, all without using Google.

The story goes on

Media Mortar has become part of the OQTA family and was extended for a third year as OQTA’s remote marketing arm.

I have known Hannah since 2014 and was excited to work with her at Outback Queensland Tourism. She has exceeded all expectations. She is insightful, organised and understands our market and how to talk to it.
She is best in class in marketing and digital media. We have a clear direction on how we speak to our audience and how to maximise numbers of visitors to the outback because of Hannah and her team. We understand who we are talking to and how best to communicate with them and when.

Peter Homan(former) General Manager - Outback Queensland Tourism Association