To celebrate 135 years of Birdsville Racing, Media Mortar was appointed to research and write a souvenir program recounting the history of this iconic race meet.
How we told it
We raided the archives (seriously we were elbow deep in newspapers at the Museum of Queensland) and interviewed jockeys and trainers Australia-wide to unearth the history of the Birdsville Races.
From fashions on the field to its most famous competitors, we covered the fun and the fillies that make this day on the track so famous. We packaged 135 years of triumphs into a 25-page summary, which galloped to the printers in time for the 2017 event.
The program highlights
The program was sold during the two-day event and was incorporated into the VIP packages to enhance the visitor experience.
Our guide continues to be sold as a package offer add to high-value travellers
We got to celebrate trackside