The Story

It might not be summer, but every year things get hot in Cloncurry as Beat the Heat, a country festival, takes over town.
To encourage more visitors to head west and discover the town that brought us the Royal Flying Doctor service, we developed the creative assets for the event.

How we told it

Using Cloncurry brand colours, we turned up the heat with a bright and light design.

Creation of a 12-page program
Development of festival banners and signage
Design of email signature for all Council to encourage people to Beat the Heat
We learnt the Scoville scale is a thing

What happened next

Our team were commissioned to create website copy, Facebook ads and social media using the creative designed for the festival.