Welcome to CONTENTious a content marketing podcast that tests some of marketing’s biggest myths through conversation. Today I am taking you through a topic that’s close to my heart – is organic content dead. I might have a clear bias as a content marketer who has built their entire career on organic content, but even without my clear content mindset, I think it’s unfair to suggest organic content’s day is close to being done. Organic content might perform differently than it once did, but there’s plenty of proof, organic content is alive and well.
In this episode I share:
- Why it’s wrong to rule organic content out with sweeping statements like it’s pay to play
- The three examples I regularly rely on when proving organic content is far from dead and buried
- Case studies that prove you can still achieve incredible gains purely through organic content only
As always, if you’d like more information about today’s episode, you can find the show notes at mediamortar.com.au/contentious