Learn the secrets of storyselling aka telling stories that drive sales.

Across two hours, we’ll share the secrets that go into making campaigns that tell stories – and how you can add words, images and videos to your marketing plans to give your sales a serious injection.

We’ve honed what we’ve learnt over the past ten years working with tourism and lifestyle clients into an action-packed workshop that shares the insights about why storytelling is important in your marketing strategy and how brands can use storytelling to drive sales.

We believe everyone has a story, and in this workshop  we’ll help you find yours.

Who’s it for:

Business owners and brands looking to add storytelling to their marketing strategy and win the consumers attention.

The agenda (2 hours)

• What is storytelling
• Why does it work
• How do you storySELL
• Best in class case studies

If you’re struggling to stay on top of your social media channels or simply don’t know where to even start, this 101 course will bring you up to speed and have you graduating with #pro status.

This four-hour work shop will answer any questions you have about social media and your particular business – honing in on Facebook and Instagram, so you’ll never say “but I don’t have time to do it” ever again.

You’ll walk away with an eBook how to guide (valued at $21.99), resources and our cheat sheets, which make social media easy to understand.

You’ll also receive personalised action steps to improve your reach and engagement and of course, the opportunity to check in any time if you have any questions.

The agenda (4 hours)

• Why you need to be on social media
• Which channels (e.g. Facebook, Twitter, Instagram, LinkedIn etc) to use
• What content is suitable for each channel
• Tips and tricks so social media doesn’t rule you
• Developing your own content calendar
  for the month, so your channels should
  run themselves

Have you been looking for a marketing guardian angel for your business? You’ve just found one.

We’re proud to offer a marketing mentoring program, a one-on-one consultancy service for business owners looking to kick marketing goals.

Consider it a bit like having a marketing manager on-demand – someone to unpack your business and carve you out a custom plan of marketing attack.

In your session (1.5 hours), we’ll help to set your strategic direction and you’ll walk away with an activity plan with deadlines to execute.

You can book a mentoring session as frequently as you like, although most of our mentees prefer a quarterly catch up to set the tone of their marketing plan for the months ahead.

The Mortar Mentee program is for business owners who:

• Are highly driven
• Want their business to experience more sales than they know what to do with it
• Are open to advice
• Think strategically