What’s the difference between a five-dollar logo and a fifty thousand dollar one? Is any publicity really good publicity? Does your business name actually impact your bottom line? Welcome to CONTENTious a podcast where we get to the bottom of why some marketing fails, when other marketing flies. Every fortnight, your host and content marketer, Hannah Statham, busts marketing myths with her brutally honest look into some of the most CONTENTious corners of the industry. Hannah shares the tips and tricks she’s acquired running an award-winning content marketing agency, and questions some of the most common factoids of the industry. Along with spilling her secrets to storyselling (her secret weapon of telling stories that drive sales) she interviews special guests to spark CONTENTious conversation. Get your eardrums ready. You’re about to tune into CONTENTious.