Our Response:

After creating a strategy, we looked at three major above-the-line activities they had planned, working out how to leverage further with their digital content. We provided the digital lens to the following campaign activities:

Carlsberg x Liverpool FC: Carlsberg reached 30 years sponsoring Liverpool FC and to celebrate this, they released limited edition cans. We aided in the announcement and release of these cans via social media competitions, social media ads and content calendars while ensuring all content was checked by the Alcohol Industry’s regulating body; ABAC.

Carlsberg 175^th Anniversary: Carlsberg was celebrating a milestone – 175 years of operating. We identified this milestone created opportunities to grow the social media channels, generate awareness and drive trial via a social media campaign. To celebrate their birthday, we facilitated a giveaway of 175 items with the entry mechanics being to follow the account (grow the channel’s following) and tag a friend (use our followers as advocates to create awareness).

The Results:

Like all social media, it’s the marriage of organic and paid content that generates the best results. Accordingly, when paired together we were able to generate over one million impressions.

The competitions we ran held an engagement rate of 14% – social media gold for an account that hadn’t communicated with audiences for a significant period.

Over five months, we were able to achieve over 20% channel growth – so the brand has a larger warm audience to communicate with their always-on organic socials.

Our Response:

We developed a campaign (online and on-premise) that ran across October and November 2023 and incorporated influencers, a user-generated content (UGC) competition, digital billboards, and organic and paid social media content.

The finale of the campaign culminated in a packing race held in the Domestic Terminal where influencers Lise and Sarah played the role of emcee and judge of four competitors (micro influencers) on their packing prowess.

The Results:

The results proved Brisbane was as interested in how others pack as we were when we created the campaign:

– We grew the airport’s channels by 450 female followers in just one month
– We reached a quarter of Brisbane’s population through the campaign
– 11 of the 14 reels produced exceeded the KPIs set, some by more than 100%
– Over a million people saw the campaign content

Our Response:

From November 2021 to September 2022, together with Krista, we produced, photographed and filmed 56 tourism operators, providing each with a suite of images, a promotional video and b-roll.

The tourism businesses we worked with included zoos, scenic flight operators, jetboats, jetski tours, libraries, whale watching boats, 4WD tours, skydive operators, mountain bike tours and plenty more.

Each had its own needs to consider when filming (weather, equipment waterproofing, flying operator filming angles, target audience for talent, drone laws etc.) which were factored into each storyboard and runsheet.

The Results:

You can now see our content in action in the image libraries for: Tourism Australia, Tourism & Events Queensland, Visit Sunshine Coast and Fraser Coast Tourism along with all 56 operators.

Our Response:

Create an omni-channel campaign that would both inspire travellers to consider an international holiday to New Zealand and make them feel safe and informed about the latest requirements for travelling from Brisbane Airport.

The campaign included:
– Blogs
– Billboards
– Social Media Tiles
– Social Media Reels
– Social Media Stories
– In-terminal decals

The Results:

See the campaign in action below.

We delivered:
– Campaign tagline & bespoke campaign logo
– Billboard creative for 24 billboard locations
– ‘NZ takeover’ on the @brisbaneairport channels for 7 weeks
– 12 Instagram guides created
– 5 curated reels
– 12 NZ inspired blogs

Our Response:

After conducting an in-depth discovery workshop where we asked all the tricky questions:

Why rebrand, what did customers love, what did they hate, what was CBCo. Brewing trying to achieve at a business level, we went away and developed a social media strategy that included the following:

The Results:

Our strategy was unanimously adopted by CBCo. Brewing to power their channels (including our recommendations to amalgamate content with their venue-partner channels).

Media Mortar training provided to their internal team in order for them to manage the channels direct with best-practice posting.

You can view the strategy in action here: @instagram.com/cbco