Our Response:

We worked with both the Communications, and People & Culture teams to identify key workforce shortages and profiles for suitable candidates.

We used this to then create motivations in line with the brand proposition and benefits of being a Trident employee. We developed a social media paid recruitment strategy that aimed to:

1. Enable brand growth and recruitment sustainability in the long-term

2. Drive website traffic to tridentservices.com.au for job seekers to submit an expression of interest (EOI) and/or apply directly

3. Generate website traffic to third-party job boards (seek.com.au)

The Results:

We rolled-out paid social media advertising with monthly tactical and always-on brand awareness activity.

This paid advertising saw us drive over 1,000 new prospective employees to their dedicated landing pages each month.

Some bespoke, highly geo-located campaigns such as security guards for NYE were so successful, that they were turned “off” early due to positions being filled within 7 days of the 14-day campaign.

Critical skills shortages, filled!

Our Response:

During discovery it was identified that the BCE brand wasn’t often considered amongst their target audience.

In order to achieve our goals, we created a two-pronged approach to firstly build awareness of BCE and their job opportunities, as well as acquire new leads for their HR team to nurture.

We identified four key audiences and did a deep-dive to understand their motivations and pain points when it came to employment. From there, we designed audience-tailored ads using the BCE branding and campaign taglines and developed targeted, geo-located campaigns for each audience on Facebook, Instagram and LinkedIn.

The campaigns ran for 3 months and utilised a mixture of carousel, single-image and video ads to help portray the culture and benefits of working at Brisbane Catholic Education.

The Results:

The campaign generated over 20,000 clicks through to the BCE job landing page – where they could continue on to apply for a job or join the expression of interest forms.

LinkedIn campaigns drove high-quality leads at a cost per click of $1.26 and Meta campaigns were averaging $0.35 per click – proving an affordable way to reach their audience.

The best performing creative was the unbranded content – proving a valuable learning for the next iteration of recruitment advertising

Our Response:

We started with a communications strategy and plan to anchor all messages, gain clarity on FAQs and identify subject matter experts in the region.

This served as the foundation for all campaign materials and helped anchor the campaign tagline “Preserve Paradise” which was used on all campaign assets.

To expedite the distribution of this information to both the community and visitors, we created campaign assets including factsheets, in-room cards, posters and social media tiles to share what you as both a resident and visitor could do to preserve the region’s life source, water.

The Results:

The campaign materials were distributed to both community and visitors ahead of the peak Easter break in 2024.

This included:
– Logo Device
– Factsheets
– Posters
– Social Tiles & Captions
– In-Room Signage
– Landing Page for TC Jasper housing the creative

See it in action here.

Our Response:

Our roving reporter duo immersed themselves into the conference conducting interviews with attendees across the two-day event to share the collaboration and excitement.

A jam-packed schedule that included keynote sessions, breakout sessions, and panel discussions was covered by our roving reporters.

We created key takeaway posts and Instagram stories capturing everything from the lego building competitions, key sessions and speakers, to gala dinner entertainment.

The Results:

We published content across Facebook, LinkedIn, Twitter and established Instagram as a brand-new channel.

Our content included:
– 4 curated highlight reels
– 19 Instagram stories
– 22 posts per channel

Check out some of the content captured below.

Our Response:

Our work began with the core foundations of any campaign – strategy – wherein we developed a creative platform (tagline and campaign device) to anchor the whole campaign.

From there we underwent a content overhaul of the careers page which included:
– Updating of the careers website copy content to focus more on the future and included employee value statements
– Created long-form interview pieces to explain some of the flexible working arrangements in place for staff rather than gloss over them in a job description by simply saying “flexible working conditions”
– Creating a LinkedIn toolkit to assist in sharing campaign messaging and positioning the wider business to use LinkedIn to encourage Brisbane Airport to cement its position as an employer of choice
– A paid LinkedIn awareness campaign to underpin the entire campaign

The Results:

See the campaign in action here.

We developed:
– Campaign Device
– Campaign Tagline
– Longform editorial content about employees
– Paid social campaign

Our Response:

Media Mortar developed a social media strategy and content pillars to achieve Western Downs’ goals of growing brand reach and driving visitation by targeting their audience early in the customer travel cycle. We delivered:

– Always-on organic social media posts, reels and stories
– Monthly and quarterly reporting of social media results
– Ongoing collaboration with the Western Downs team, small businesses and operators
– Introduction of new content series e.g. The People Who Make It

The Results:

During our tenure, we achieved the following results:

– Grew Instagram by over 100% under our tenure (organic only)
– Grew Facebook by over 11x the original following through both organic and paid means

Our Response:

Our team developed an in-depth event strategy, with a forward-marketing plan anchored to three core opportunities we saw for the event.

1. Event Marketing – establishing clear and achievable event marketing foundations to increase attendance and drive revenue

2. Event Elevations – introducing more experiential touch points to improve the event experience and encourage return visitation

3. Funding Sustainability – find avenues (i.e. grants) to ensure event viability in the face of an aging and/or already committed volunteer base

The Results:

The event strategy developed in 2023 was used by the event to successfully submit a QDEP Grant in 2024 for funding for event marketing.

The strategy was successfully implemented to:
– Increase competitors
– Increase local attendance
– Increase out-of-town attendance

Our Response:

We started by refining our learnings from the previous year’s management of Brisbane Airport’s retail channels and introduced lo-fidelity vertical videos alongside organic multi-image posting to follow social media best practice.

In FY24 this included:
– Creating more vertical video to add into the feed to support static posts
– Mapping out a monthly content plan for social media to ensure all content pillars are hit and ensure a balance between proactive and reactive content
– Implementing learnings from monthly reporting and analysis
– Collaborating more with retailers and their marketing teams for cross-promotion

The Results:

We’ve seen the following growth rate across one year of management:

– 7 percent Facebook channel growth (new followers)
– 24 percent Instagram channel growth (new followers)
– 9,000 average reach per reel
– Increase in all core audience segments targeted

Our Response:

In capturing content for ARGA, we always anchor our work into a style guide and brand strategy. When it comes to visual content, this includes developing a shot list, mood board, run sheet and plan for the day.

Most of the work of production sits in the pre-production phase, where we work with the client to ensure we are capturing enough content to power their social media channels for the quarter ahead, along with any key marketing activity that’s planned e.g. award submissions.

The Results:

See our images in action for ARGA on the following channels:

@thelordlamington
@windmillandco
@theaviary

Our Response:

After receiving the initial brief, we collaborated with the Guide Dogs marketing team to design a suite of easily distributable, designed PDF materials ranging from a master toolkit to fact sheets and checklists.

To complement these materials, we also facilitated a multi-location photoshoot using talent with low-vision and blindness, to highlight the accessible features of hero locations to provide as visual examples (and to build out Guide Dog’s suite of social media content).    

The Results:

We provided a range of printed collateral (all in-line with Guide Dogs and Queensland Government branding).

– 250 images for use in their content library
– 50 page Accessibility and Inclusivity Guidelines toolkit
– 2 x designed checklists
– 4 x designs factsheets
– 1 x word template for distribution

View the final toolkit here.