Our Response:

Our roving reporter duo immersed themselves into the conference conducting interviews with attendees across the two-day event to share the collaboration and excitement.

A jam-packed schedule that included keynote sessions, breakout sessions, and panel discussions was covered by our roving reporters.

We created key takeaway posts and Instagram stories capturing everything from the lego building competitions, key sessions and speakers, to gala dinner entertainment.

The Results:

We published content across Facebook, LinkedIn, Twitter and established Instagram as a brand-new channel.

Our content included:
– 4 curated highlight reels
– 19 Instagram stories
– 22 posts per channel

Check out some of the content captured below.

Our Response:

Our work began with the core foundations of any campaign – strategy – wherein we developed a creative platform (tagline and campaign device) to anchor the whole campaign.

From there we underwent a content overhaul of the careers page which included:
– Updating of the careers website copy content to focus more on the future and included employee value statements
– Created long-form interview pieces to explain some of the flexible working arrangements in place for staff rather than gloss over them in a job description by simply saying “flexible working conditions”
– Creating a LinkedIn toolkit to assist in sharing campaign messaging and positioning the wider business to use LinkedIn to encourage Brisbane Airport to cement its position as an employer of choice
– A paid LinkedIn awareness campaign to underpin the entire campaign

The Results:

See the campaign in action here.

We developed:
– Campaign Device
– Campaign Tagline
– Longform editorial content about employees
– Paid social campaign

Our Response:

Media Mortar developed a social media strategy and content pillars to achieve Western Downs’ goals of growing brand reach and driving visitation by targeting their audience early in the customer travel cycle. We delivered:

– Always-on organic social media posts, reels and stories
– Monthly and quarterly reporting of social media results
– Ongoing collaboration with the Western Downs team, small businesses and operators
– Introduction of new content series e.g. The People Who Make It

The Results:

During our tenure, we achieved the following results:

– Grew Instagram by over 100% under our tenure (organic only)
– Grew Facebook by over 11x the original following through both organic and paid means

Our Response:

Our team developed an in-depth event strategy, with a forward-marketing plan anchored to three core opportunities we saw for the event.

1. Event Marketing – establishing clear and achievable event marketing foundations to increase attendance and drive revenue

2. Event Elevations – introducing more experiential touch points to improve the event experience and encourage return visitation

3. Funding Sustainability – find avenues (i.e. grants) to ensure event viability in the face of an aging and/or already committed volunteer base

The Results:

The event strategy developed in 2023 was used by the event to successfully submit a QDEP Grant in 2024 for funding for event marketing.

The strategy was successfully implemented to:
– Increase competitors
– Increase local attendance
– Increase out-of-town attendance

Our Response:

We started by refining our learnings from the previous year’s management of Brisbane Airport’s retail channels and introduced lo-fidelity vertical videos alongside organic multi-image posting to follow social media best practice.

In FY24 this included:
– Creating more vertical video to add into the feed to support static posts
– Mapping out a monthly content plan for social media to ensure all content pillars are hit and ensure a balance between proactive and reactive content
– Implementing learnings from monthly reporting and analysis
– Collaborating more with retailers and their marketing teams for cross-promotion

The Results:

We’ve seen the following growth rate across one year of management:

– 7 percent Facebook channel growth (new followers)
– 24 percent Instagram channel growth (new followers)
– 9,000 average reach per reel
– Increase in all core audience segments targeted

Our Response:

In capturing content for ARGA, we always anchor our work into a style guide and brand strategy. When it comes to visual content, this includes developing a shot list, mood board, run sheet and plan for the day.

Most of the work of production sits in the pre-production phase, where we work with the client to ensure we are capturing enough content to power their social media channels for the quarter ahead, along with any key marketing activity that’s planned e.g. award submissions.

The Results:

See our images in action for ARGA on the following channels:

@thelordlamington
@windmillandco
@theaviary

Our Response:

After receiving the initial brief, we collaborated with the Guide Dogs marketing team to design a suite of easily distributable, designed PDF materials ranging from a master toolkit to fact sheets and checklists.

To complement these materials, we also facilitated a multi-location photoshoot using talent with low-vision and blindness, to highlight the accessible features of hero locations to provide as visual examples (and to build out Guide Dog’s suite of social media content).    

The Results:

We provided a range of printed collateral (all in-line with Guide Dogs and Queensland Government branding).

– 250 images for use in their content library
– 50 page Accessibility and Inclusivity Guidelines toolkit
– 2 x designed checklists
– 4 x designs factsheets
– 1 x word template for distribution

View the final toolkit here.

Our Response:

The conference brand was brought to life at the event through clever signage and booths that had interactive elements. We also designed merchandise and stickers so attendees could take the branding home with them.

To engage their target audience to embrace the new corporate branding, we ran a brand activation at the conference, where attendees could partake in a scavenger hunt. The scavenger hunt had a mix of digital and on-location tasks and clues which guided participants to key brand touch points including social media channels, client booths and registration desks. The final step in the scavenger hunt saw participants stating the new brand’s tagline in a clear voice; ‘Allies in cyber security’.

The Results:

Conference registrations were at record numbers, with over 800 attendees each day of the conference.

Attendees were able to easily remember both the conference theme and new corporate brand tagline. You can view their new brand via their website here.

Over 100 people participated in the scavenger hunt, creating opportunities for the AUSCERT team to engage directly.

Our team have been engaged to design the 2025 Conference branding based on the success of this project.

Our Response:

After a discovery session to diagnose the problem, we established that we needed to create:

– A new consumer logo
– A new consumer-facing destination name
– Style Guide with cues for all visual and written content
– Tagline for use in marketing and the destination
– Brand Story to unify the destination with core themes
– A marketing action plan, including content pillars
– A toolkit for industry to leverage the new brand

The Results:

Transforming the brand to a brand that is easily recognised and represents the full region.

See the brand in action here.

Our Response:

After creating a strategy, we looked at three major above-the-line activities they had planned, working out how to leverage further with their digital content. We provided the digital lens to the following campaign activities:

Carlsberg x Liverpool FC: Carlsberg reached 30 years sponsoring Liverpool FC and to celebrate this, they released limited edition cans. We aided in the announcement and release of these cans via social media competitions, social media ads and content calendars while ensuring all content was checked by the Alcohol Industry’s regulating body; ABAC.

Carlsberg 175^th Anniversary: Carlsberg was celebrating a milestone – 175 years of operating. We identified this milestone created opportunities to grow the social media channels, generate awareness and drive trial via a social media campaign. To celebrate their birthday, we facilitated a giveaway of 175 items with the entry mechanics being to follow the account (grow the channel’s following) and tag a friend (use our followers as advocates to create awareness).

The Results:

Like all social media, it’s the marriage of organic and paid content that generates the best results. Accordingly, when paired together we were able to generate over one million impressions.

The competitions we ran held an engagement rate of 14% – social media gold for an account that hadn’t communicated with audiences for a significant period.

Over five months, we were able to achieve over 20% channel growth – so the brand has a larger warm audience to communicate with their always-on organic socials.