Our Response:

We worked with both the Communications, and People & Culture teams to identify key workforce shortages and profiles for suitable candidates.

We used this to then create motivations in line with the brand proposition and benefits of being a Trident employee. We developed a social media paid recruitment strategy that aimed to:

1. Enable brand growth and recruitment sustainability in the long-term

2. Drive website traffic to tridentservices.com.au for job seekers to submit an expression of interest (EOI) and/or apply directly

3. Generate website traffic to third-party job boards (seek.com.au)

The Results:

We rolled-out paid social media advertising with monthly tactical and always-on brand awareness activity.

This paid advertising saw us drive over 1,000 new prospective employees to their dedicated landing pages each month.

Some bespoke, highly geo-located campaigns such as security guards for NYE were so successful, that they were turned “off” early due to positions being filled within 7 days of the 14-day campaign.

Critical skills shortages, filled!