CBCo. Brewing: Social Media Strategy
The Brief:
We were approached by CBCo. Brewing (previously Colonial Brewing Company) to create a social media strategy that would help them bring their new brand to life on social media. Their objectives were to:
1
Build
Awareness of the new brand to consumers.
2
Drive
Purchase of product in both venue and online.
3
GROW
An online audience following by showcasing the brand personality through content.
Our Response:
After conducting an in-depth discovery workshop where we asked all the tricky questions:
Why rebrand, what did customers love, what did they hate, what was CBCo. Brewing trying to achieve at a business level, we went away and developed a social media strategy that included the following:
The Results:
Our strategy was unanimously adopted by CBCo. Brewing to power their channels (including our recommendations to amalgamate content with their venue-partner channels).
Media Mortar training provided to their internal team in order for them to manage the channels direct with best-practice posting.
You can view the strategy in action here: @instagram.com/cbco
Get a dose of mortar-magic
to your inbox.
Media Mortar Office
43 Gloucester St,
Highgate Hill QLD 4101
hello {@} mediamortar.com.au
0411 085 226