Our Response:

After creating a strategy, we looked at three major above-the-line activities they had planned, working out how to leverage further with their digital content. We provided the digital lens to the following campaign activities:

Carlsberg x Liverpool FC: Carlsberg reached 30 years sponsoring Liverpool FC and to celebrate this, they released limited edition cans. We aided in the announcement and release of these cans via social media competitions, social media ads and content calendars while ensuring all content was checked by the Alcohol Industry’s regulating body; ABAC.

Carlsberg 175^th Anniversary: Carlsberg was celebrating a milestone – 175 years of operating. We identified this milestone created opportunities to grow the social media channels, generate awareness and drive trial via a social media campaign. To celebrate their birthday, we facilitated a giveaway of 175 items with the entry mechanics being to follow the account (grow the channel’s following) and tag a friend (use our followers as advocates to create awareness).

The Results:

Like all social media, it’s the marriage of organic and paid content that generates the best results. Accordingly, when paired together we were able to generate over one million impressions.

The competitions we ran held an engagement rate of 14% – social media gold for an account that hadn’t communicated with audiences for a significant period.

Over five months, we were able to achieve over 20% channel growth – so the brand has a larger warm audience to communicate with their always-on organic socials.