Brisbane Airport: Social Media Management
The Brief:
To manage the retail content function of the business on Facebook and Instagram, and build awareness of the retail offering, ultimately leading towards conversion. Together with the Airport’s social media team, we assist to:
1
Build
Awareness of the retail offering within the terminals
2
encourage
Brand advocacy and loyalty amongst frequent flyers
3
create
Content that taps into social media trends to position the Brisbane Airport as a social media leader
Our Response:
We started by refining our learnings from the previous year’s management of Brisbane Airport’s retail channels and introduced lo-fidelity vertical videos alongside organic multi-image posting to follow social media best practice.
In FY24 this included:
– Creating more vertical video to add into the feed to support static posts
– Mapping out a monthly content plan for social media to ensure all content pillars are hit and ensure a balance between proactive and reactive content
– Implementing learnings from monthly reporting and analysis
– Collaborating more with retailers and their marketing teams for cross-promotion
The Results:
We’ve seen the following growth rate across one year of management:
– 7 percent Facebook channel growth (new followers)
– 24 percent Instagram channel growth (new followers)
– 9,000 average reach per reel
– Increase in all core audience segments targeted
Get a dose of mortar-magic
to your inbox.
Media Mortar Office
43 Gloucester St,
Highgate Hill QLD 4101
hello {@} mediamortar.com.au
0411 085 226