Australian Regional Tourism: Web Design
The Brief:
We were engaged by Australian Regional Tourism (ART) to design a new look website that incorporated a members’ portal. The website aims to facilitate collaboration among industry experts, showcase regional tourism opportunities, and address shared challenges.
1
AUDIT
The existing site and consult with members to understand what’s working, not working and areas of frustration.
2
DESIGN
A new user experience within key brand guidelines, working within the existing WordPress theme.
3
Collaborate
With the chosen web developer on the project working with Figma files for later development.
Our Response:
ART’s website design focused on creating a user-friendly platform that caters to industry experts while maintaining a clean and fresh aesthetic.
The design incorporated intuitive navigation to easily access information about ART’s advocacy efforts, industry development initiatives, and collaborative opportunities.
Key features include a resource center for sharing best practices, a forum for industry discussions, and a showcase of regional tourism success stories. The website’s visual elements reflected the diverse beauty of Australia’s regions, using high-quality imagery and ART’s colour palette.
The Results:
The new website was launched at the 2024 convention.
It replaced their former website which required users to navigate between a front and backend (if they were a member) and is now used as a lead magnet to increase ART’s membership base.
See it live: regionaltourism.com.au
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