AUSCERT: Live Event Coverage

The Brief:

To capture the annual cyber security industry conference via social media so that their internal events team could focus on the core delivery of running an event – programming and attendee satisfaction. We were tasked with covering key sessions and creating daily highlight reels from vox pops with speakers, delegates and sponsors – capturing the mood and energy of the event to encourage online engagement from attendees and support the pre-promote of future events.

1

capture

Content on the ground across two days of conference

2

sharing

Live to the world why attend an AUSCERT event

3

managing

The community questions coming through on social media

Adam Spencer presenting to panel on stage

Our Response:

Our roving reporter duo immersed themselves into the conference conducting interviews with attendees across the two-day event to share the collaboration and excitement.

A jam-packed schedule that included keynote sessions, breakout sessions, and panel discussions was covered by our roving reporters.

We created key takeaway posts and Instagram stories capturing everything from the lego building competitions, key sessions and speakers, to gala dinner entertainment.