Visual
If you’re going to follow the content marketing principle of ‘show don’t tell’, you’ll want to be investing in photos and videos to share your story.
The Service
Welcome to the visual age, where consumers chew through images and videos with the swipe of a scroll.
For most clients, regular content shoots to capture photos and videos are integral to keeping their consumer marketing channels running.
We’ve got a full suite of content creators ready to storyboard concepts, handle the logistics, shoot the content and then hand over the finished product ready for your channels.
With decades of experience managing photo shoots, there’s not many situations we haven’t faced when sorting the logistics and executing content shoots. Rain, hail, shine, or COVID-19, we’ve got the experience and creative mindset to develop and manage your content shoots.
Whether it’s a full day shoot with multiple locations, professional talent and studio, or something much faster and lo-fi for social media, our team would be delighted to take care of the visual content production.
Lo-fi vs Hi-Fi
Video is the fastest growing form of content, meaning as a brand, being able to create quick, creative, quality videos is more important than ever. We believe there is a place for both hi-fi (professional, high quality) video and lo-fi (shot on an i-phone) style content.
Hi-Fi is best for brand videos, large screens, product explainers, campaign stories and so on.
Lo-Fi is best used for creating fast, reactive, trending content that can be used on social media – think reels, TikToks, YouTube Shorts.
Both should have a place in your marketing toolkit.
The Process
1
brief
By first understanding what you’re trying to achieve, and importantly, where you plan to distribute to, we can plan the appropriate shoot day.
2
pre pro
A great shoot hangs in the pre-production phase so no time (or resources) are wasted on production day working out what’s next. In this phase you can expect to see run sheets, storyboards and moodboards of deliverables.
3
production
On the day, you can expect the ultimate professionalism by our team of creators and producers. We’ll trouble shoot any unexpected hurdles throughout the content capture process.
4
delivery
With everything edited to your satisfaction, we’ll hand everything over to you, including b-roll on a hard drive for future use in your marketing.
See it in action:
Want a case study with that?
The Brief:
When it comes to promoting food, beverages and hospitality, we know people eat with their eyes. Accordingly, to build awareness for Airport Retail Group Australia’s eight restaurant and cafe venues within Brisbane Airport, we are engaged to create quarterly visual content packages to ensure the menu is captured for social media distribution. The objectives are simple:
1
SHOW
(Rather than tell!) the quality of airport hospitality – it’s no longer a place of just fast food chains and greasy hot box food
2
build
Awareness of the airport food experience
3
encourage
Prospective passengers and guests to plan their airport transit – perhaps allowing a little extra time to relax and enjoy a meal with ARGA.
Our Response:
In capturing content for ARGA, we always anchor our work into a style guide and brand strategy. When it comes to visual content, this includes developing a shot list, mood board, run sheet and plan for the day.
Most of the work of production sits in the pre-production phase, where we work with the client to ensure we are capturing enough content to power their social media channels for the quarter ahead, along with any key marketing activity that’s planned e.g. award submissions.
The Results:
See our images in action for ARGA on the following channels:
The Brief:
To capture the annual cyber security industry conference via social media so that their internal events team could focus on the core delivery of running an event – programming and attendee satisfaction. We were tasked with covering key sessions and creating daily highlight reels from vox pops with speakers, delegates and sponsors – capturing the mood and energy of the event to encourage online engagement from attendees and support the pre-promote of future events.
1
capture
content on the ground across two days of conference
2
sharing
live to the world why attend an AUSCERT event
3
managing
the community questions coming through on social media
Our Response:
Our roving reporter duo immersed themselves into the conference conducting interviews with attendees across the two-day event to share the collaboration and excitement.
A jam-packed schedule that included keynote sessions, breakout sessions, and panel discussions was covered by our roving reporters.
We created key takeaway posts and Instagram stories capturing everything from the lego building competitions, key sessions and speakers, to gala dinner entertainment.
The Results:
We published content across Facebook, LinkedIn, Twitter and established Instagram as a brand-new channel.
Our content included:
– 4 curated highlight reels
– 19 Instagram stories
– 22 posts per channel
Check out some of the content captured below.
The Brief:
Our team, along with our project partner, Krista Eppelstun, were approached by Tourism Australia to join the National Experience Content Initiative (NECI) project and provide tourism operators on the Sunshine Coast and Fraser Coast with a suite of new imagery and footage. Our job was simple:
1
manage
Production timelines, workflows and organise shoots including talent
2
uphold
Relationships with stakeholders including tourism operators and State Destination Marketing Organisations
3
deliver
Over 50 shoots on time and budget
Our Response:
From November 2021 to September 2022, together with Krista, we produced, photographed and filmed 56 tourism operators, providing each with a suite of images, a promotional video and b-roll.
The tourism businesses we worked with included zoos, scenic flight operators, jetboats, jetski tours, libraries, whale watching boats, 4WD tours, skydive operators, mountain bike tours and plenty more.
Each had its own needs to consider when filming (weather, equipment waterproofing, flying operator filming angles, target audience for talent, drone laws etc.) which were factored into each storyboard and runsheet.
The Results:
You can now see our content in action in the image libraries for: Tourism Australia, Tourism & Events Queensland, Visit Sunshine Coast and Fraser Coast Tourism along with all 56 operators.
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Media Mortar Office
43 Gloucester St,
Highgate Hill QLD 4101
hello {@} mediamortar.com.au
0417 574 949