Strategy
Diving straight into marketing tactics without setting a clear strategy in place is like speaking into a microphone at the biggest auditorium in the world … but forgetting to send out the invitations for people to come.
You’ll be making lots of noise, but no one will be there to hear it. We don’t want that to happen to you.
The Service
Starting anything without a strategy is akin to building a house from the roof down.
A strategy is your marketing foundation and without one, you run the risk of expending your marketing energy in different places to where your audience is hanging out.
We design all of our strategies to be living documents, not large tomes to set and forget. We know marketing changes, along with consumer behaviours as well as your product / service, so it’s important your strategy can move with you – not weigh you down.
While strategy is a broad and loose term, we can assist you with:
- – Campaign Strategy
– Content Strategy
– Social Media Strategy (organic and paid)
– eNewsletter Strategy
– Brand Strategy
– Event Strategy
Regardless of the style of strategy, it’s our goal to connect where you currently are, with where you want to be.
The Process
1
KICK OFF
We kick off with a discovery session to get under the hood of your business
2
DRAFT
We go away and draft up the strategy based on the learnings from the discovery and our own research
3
refine
We work with you to refine your goals, set KPIs and ensure you’re comfortable with the direction
4
build
We’ll build you a flighting plan of short, medium and long term actions that will see you kicking your goals
See it in action:
Want a case study with that?
The Brief:
One of Australia’s most rugged and raw offroad rallies, the ARB Goondiwindi 400, engaged our team to create an event strategy to “take their event to the next level”. At the time, the event sat at a cross-road of opportunity, having run for 45 years in a similar format. The objectives of the strategy were to:
1
GENERATE
Local economic activity for the host destination, Goondiwindi
2
ATTRACT
External visitation to the destination
3
ENHANCE
The profile and appeal of the destination
4
Increase
Overall event revenue
Our Response:
Our team developed an in-depth event strategy, with a forward-marketing plan anchored to three core opportunities we saw for the event.
1. Event Marketing – establishing clear and achievable event marketing foundations to increase attendance and drive revenue
2. Event Elevations – introducing more experiential touch points to improve the event experience and encourage return visitation
3. Funding Sustainability – find avenues (i.e. grants) to ensure event viability in the face of an aging and/or already committed volunteer base
The Results:
The event strategy developed in 2023 was used by the event to successfully submit a QDEP Grant in 2024 for funding for event marketing.
The strategy was successfully implemented to:
– Increase competitors
– Increase local attendance
– Increase out-of-town attendance
The Brief:
We were approached by CBCo. Brewing (previously Colonial Brewing Company) to create a social media strategy that would help them bring their new brand to life on social media. Their objectives were to:
1
Build
awareness of the new brand to consumers
2
Drive
purchase of product in both venue and online
3
Build
online audience following by showcasing the brand personality through content
Our Response:
After conducting an in-depth discovery workshop where we asked all the tricky questions:
Why rebrand, what did customers love, what did they hate, what was CBCo. Brewing trying to achieve at a business level, we went away and developed a social media strategy that included the following:
The Results:
Our strategy was unanimously adopted by CBCo. Brewing to power their channels (including our recommendations to amalgamate content with their venue-partner channels).
Media Mortar training provided to their internal team in order for them to manage the channels direct with best-practice posting.
You can view the strategy in action here: @instagram.com/cbco
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Media Mortar Office
43 Gloucester St,
Highgate Hill QLD 4101
hello {@} mediamortar.com.au
0411 085 226