Looking for staff?
Don’t look in all the wrong places. We all know potential applicants aren’t always looking for a change of employment until the right opportunity is put before them. That’s where we come in.
LET’S FIND UNICORNS, TOGETHER.
Rather than use traditional recruitment channels, we’ll use paid social media to make sure your ads are in the right place at the right time.
While traditional recruitment methods like LinkedIn or Seek are undoubtedly fantastic converters of warm or hot applicants, you’re missing out on the majority of potential recruits who don’t even know they need a new job …until they see you.
Paid social media gives you an advantage over your competition by putting your job ads in front of people during their day-to-day scrolling.
Our goal is simple: dominate the small screen through creative that shares the ‘what’ and ‘why’ join you. With hyper-localised geo-targeting we can ensure we’re finding people within the location you’re hiring.
Identify your brand proposition. We need to convince people why they should choose you in the first place.
Share your employee’s stories – EVP and proof points about why people like working for you.
Create ads that stop people in their thumb scrolling tracks.
Let’s see what’s resonating with potential applicants and do more of the highest returning actions.
See it in action:
Want a case study with that?
With a shortage of teachers Australia-wide, Brisbane Catholic Education approached Media Mortar to get help to build a strong pipeline of prospective employees (staff and teachers) for the corporate office and their 145+ schools, using LinkedIn and Meta Advertising.
Awareness for working for BCE over any other education employer
A campaign strategy to reach key audiences across Queensland
Ads (both copy and creative) to engage audiences, capture attention and stop the scroll
Traffic to the website to find more information
During discovery it was identified that the BCE brand wasn’t often considered amongst their target audience.
In order to achieve our goals, we created a two-pronged approach to firstly build awareness of BCE and their job opportunities, as well as acquire new leads for their HR team to nurture.
We identified four key audiences and did a deep-dive to understand their motivations and pain points when it came to employment. From there, we designed audience-tailored ads using the BCE branding and campaign taglines and developed targeted, geo-located campaigns for each audience on Facebook, Instagram and LinkedIn.
The campaigns ran for 3 months and utilised a mixture of carousel, single-image and video ads to help portray the culture and benefits of working at Brisbane Catholic Education.
The campaign generated over 20,000 clicks through to the BCE job landing page – where they could continue on to apply for a job or join the expression of interest forms.
LinkedIn campaigns drove high-quality leads at a cost per click of $1.26 and Meta campaigns were averaging $0.35 per click – proving an affordable way to reach their audience.
The best performing creative was the unbranded content – proving a valuable learning for the next iteration of recruitment advertising
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