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Destination Strategy

As destination experts, we create Destination Management and Marketing Plans – anchored into robust strategic thinking, but delivered with our signature focus on implementation and actions.

Fraser Island Shipwreck

need a new dmp?

Do you know what makes us so strong in strategy? It’s the fact we still work in the trenches, so we know what tactics fall when others fly.

We aren’t consultants who haven’t touched a tool in 20 years. Instead, we’re still working in our craft, so we have access to up-to-date information that gives our strategies a practical advantage. Our clients tell us this makes our DMPs different to others in the market – that and common-sense thinking.

Aside from delivering your destination an industry-leading strategy, our goal is to bring your stakeholders on the journey too and maintain relationships. We take our time to ensure we understand their needs and best ways to communicate, so we can see the challenges and opportunities through their eyes.

We all know a strategy is only as effective as its implementation, which is why we focus on delivering you a flighting plan of actions (and accompanying accountability), making sure there are no roadblocks to delivery.

You’ll find our DMPs are:

  • Strategically aligned – we ensure our strategies don’t work in isolation, rather ladder up to support the strategic frameworks your government stakeholders have also set
  • Data driven thanks to our first-party data partner, Localis
  • Not like anyone else’s – your destination isn’t, so why should you have a cookie cutter DMP
  • Innovative – we know the only constant is change, and we have a lens planted firmly on future trends and tomorrow customers

The Process

1

RESEARCH

We take our time to do in-depth desktop research before visiting you firsthand.

2

CONSULT

We get to know your stakeholders, preserve and maintain relationships and ensure there are touch points with them across the project for co-creation.

3

DRAFT

We get to work, presenting drafts to you for feedback and ongoing consultation, to refine the strategy towards its final delivery.

4

ACTION

We break down the strategic actions into an action plan with emphasis on timing, resources and expected outcomes.

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Media Mortar Office

43 Gloucester St,
Highgate Hill QLD 4101

hello {@} mediamortar.com.au

0411 085 226

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