Design
Good design is an investment, not a cost to your business.
Modern consumers are savvy and have high expectations when it comes to the design of reputable brands.
Make sure yours stands out, without compromising your brand integrity.
The Service
You can take it from us, good design adds value to your business faster than it adds cost.
We love working with brands on all facets of their design, from full branding projects, to brand refreshes and upgrades, to small designed documents and everything in between.
We proudly work alongside you, or your in-house design team, to help bring things to life visually, following your brand assets.
Designing for print and digital is what we do best, and we are used to working on tight timelines and to your brief.
Most businesses we work with outside of branding projects choose to buy design hours from us in 20 or 50 hour packs, which allows you to roll out design work, without getting weighed down too much by the brief process.
With two complimentary rounds of revisions on everything we do, you’ll know everything is being designed to brief.
The Process
1
getting to know you
We start with a copy of your style guide and brief to understand anything we create is designed in your exact look and feel.
2
design
We go away and start the design process. For larger documents like travellers guides and annual reports, we’ll share a ‘look and feel’ taste before we design too much further.
3
review
We’ll go back and forth to ensure we’re all happy with the design and the look and feel.
4
handover
Once happy, we’ll handover the digital and print ready files (if applicable) along with the working files so you have control of your assets, moving forward.
See it in action:
Want a case study with that?
The Brief:
Guide Dogs wanted to educate and equip partner organisations on how to improve accessibility in their businesses. They asked us to design educational materials that could be easily distributed and read by partnering businesses, enabling them to understand how to make their business more accessible to people with low vision or blindness.
Their objectives were to:
1
DESIGN
Materials that easily communicated how to improve accessibility
2
EDUCATE
Audiences on how they could make simple changes that had a huge impact
3
Empower
Partnering organisations to work towards becoming more accessible for people with low vision or blindness
Our Response:
After receiving the initial brief, we collaborated with the Guide Dogs marketing team to design a suite of easily distributable, designed PDF materials ranging from a master toolkit to fact sheets and checklists.
To complement these materials, we also facilitated a multi-location photoshoot using talent with low-vision and blindness, to highlight the accessible features of hero locations to provide as visual examples (and to build out Guide Dog’s suite of social media content).  Â
The Results:
We provided a range of printed collateral (all in-line with Guide Dogs and Queensland Government branding).
– 250 images for use in their content library
– 50 page Accessibility and Inclusivity Guidelines toolkit
– 2 x designed checklists
– 4 x designs factsheets
– 1 x word template for distribution
View the final toolkit here.
The Brief:
We were engaged by Australian Regional Tourism (ART) to design a new look website that incorporated a members’ portal. The website aims to facilitate collaboration among industry experts, showcase regional tourism opportunities, and address shared challenges.
1
AUDIT
The existing site and consult with members to understand what’s working, not working and areas of frustration.
2
DESIGN
A new user experience within key brand guidelines, working within the existing WordPress theme.
3
Collaborate
With the chosen web developer on the project working with Figma files for later development.
Our Response:
ART’s website design focused on creating a user-friendly platform that caters to industry experts while maintaining a clean and fresh aesthetic.
The design incorporated intuitive navigation to easily access information about ART’s advocacy efforts, industry development initiatives, and collaborative opportunities.
Key features include a resource center for sharing best practices, a forum for industry discussions, and a showcase of regional tourism success stories. The website’s visual elements reflected the diverse beauty of Australia’s regions, using high-quality imagery and ART’s colour palette.
The Results:
The new website was launched at the 2024 convention.
It replaced their former website which required users to navigate between a front and backend (if they were a member) and is now used as a lead magnet to increase ART’s membership base.
See it live: regionaltourism.com.au
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