Copywriting

In a world where your customer is constantly drinking from a firehose of information, it pays to have your words stand out and cut through the noise.

Enter our copywriting services.

We take your story and turn it into something unputdownable.

The Service

The customer is more sophisticated than we often give them credit for. They want to read words written for a human, by a human. Lucky for you, we only write human-centered copy.

You can call us wordsmiths! The OG Wordlers, lovers of scrabble and quick-witted when it comes to punny-word play.

We proudly partner with brands to bring them to life with active copy that engages the reader and keeps them on the page for longer whether it be blog posts, website copy, award submissions, eNewsletters, even brand stories.

Experienced in both long and short form copy, we are nimble and agile in our copy service.

We work with you to understand the end distribution, to ensure we’re writing exactly what you need.

Collectively, we’d write over a million words each year – from blog posts that generate over a million unique views thanks to their juicy organic search to eye-grabbing billboard straplines that give people a giggle along the M1.

Our words have far more passport stamps than we do.

The Process

1

brief

We always start with your brief so we understand what you’re trying to achieve – whether it be something to stop people in their scrolling tracks or feed the SEO machine.

2

check-in

To make sure we’re on the right track, we usually start by checking off our inclusions with you.

3

draft

Pens up! We draft your content with two rounds of included reviews.

4

go live

We can help you send your words live in the world whether it be sending that monthly consumer eNews or uploading your blog post to your CRM.

See it in action:

Tourism & Events Queensland: Copywriting

Want a case study with that?

The Brief:

To create an editorial calendar of content that speaks to potential travelers to Tropical North Queensland. By combining search volume with FAQs from social media and any key insights from campaigns, Visitor Information Centres or customer sentiment data, we craft angles and compelling content designed to engage the reader with as much energy and vibrance as the destination itself.

1

HOOK

The reader with clickable, search-driven angles, that connect with customers.

2

FEED

The dreaming, planning and booking stages of the travel cycle.

3

KEEP

Audiences on-site, through well-crafted copy that’s rich with internal linking.

Our Response:

In delivering blogs, we follow our signature IDRP methodology.

Our methodology involves starting with inclusions which we write for sign-off, drafting the blog, and revising it based on your feedback through to publishing. For Tropical North Queensland, we file content with a regular content schedule, aligned with key seasons and campaigns.

The Results:

Once the blog is approved it goes live on the website.

Read some of our blogs live below.

Everything You Need to Know About Master Reef Guides
The Ultimate ‘Only in Tropical North Queensland’ Guide
16 Things To Do On Your First Trip To Cairns

The Brief:

To assist Tourism & Events Queensland to bring to life their new tone of voice on Queensland.com, our team were engaged to write category, subcategory and interest pages, applying Queensland’s grounded, soulful and bright traits.

1

DRAFT

Copy that aligned with the brief provided.

2

FINESSE

Tone of voice to ensure it spoke to Queensland’s mind, soul and spirit.

3

OPTIMISE

Copy for the web developers to load directly into the system with H1, H2, H3 codes to provide design cues.

Tourism and Events Queensland blog writing example

Our Response:

Over the course of three weeks, our team worked with the internal Creative and Content team to publish over 20 pages on the new Queensland.com, with minimal edits and feedback rounds, with the words now live for their millions of unique visitors each year to read.