I don’t know about you, but I’m maniacal about setting New Year’s Resolutions.
Ever since I read this stat from Dr. Gail Matthews, a psychology professor at the Dominican University in California – which outlined that you’re 42% more likely to achieve a goal if you write it down – I realised I wasn’t crazy in my goal setting, merely, setting myself up for success.
This year, I’ve taken a new twist on resolutions, writing both personal ones and business New Year’s Resolutions. My business New Year’s Resolutions, I’m proudly typing up here and sharing widely on social media as accountability (that’s from you, dear reader).
If you haven’t set business New Year’s resolutions yourself, I’d strongly encourage it – even if only to put yourself in that top 42% more likely to achieve them.
Our job now is to action them. Yours is to keep us accountable. Are we clear?
Resolution One: Create Standard Operating Procedures (SOPs) for everything
Over the Christmas break I devoured Michael Gerber’s E-Myth Revisited, a book I’m going to say is officially my favourite read in our recommended business reading list. To date, it’s the book that’s had the most profound impact on the way we’re going to do business – I can’t speak highly enough about it.
The premise of Gerler’s book is simple – you need to run your business like it’s a franchise, rather than the small operation it is today.
What he means by this is that there should be a standard operating procedure for everything. Aka anyone should be able to pick up the manual and press go on any task. Think McDonalds, where every store runs identically, with or without Ray Kroc.
To be honest, I’ve known we’ve needed these for a while. But we’ve used the guise of ‘offering creative services’ as a crutch for not implementing SOPs because every job is truly different – even down to the way we win the job and onboard the client.
That said, when we stepped back to really look at how we do our work, there were a lot of similarities. All jobs require a brief – so why not create our own re-brief template? Why not formalise how we send drafts and how we document our revisions – both internal and external?
And just like that, SOPs have been born.
Given the breadth of our services, we’re still working through SOPs for every possible combination of services, but by the end of 2020 I have no doubt these will be a well-oiled machine, especially if Kristy and Rochelle have anything to do with it.
Resolution Two: Ask for reviews
Last year I was asked to present workshops around the State about managing online reputation and management.
About two hours into the workshop the same awkward thing would happen – I’d have to show the workshop room what a Google My Business Listing Profile looks like, showing them our lonely eight reviews.
We have so many more than eight success stories – but out of sheer laziness to follow up with clients – few reviews tell that tale. Quelle embarrassment!
Since the first step of receiving is asking, we’re going back through the client archives to politely ask clients to review their experience with us.
Cue SOP ‘client onboarding’ which now has a final step, ask each customer to leave a Google Review at the end of their experience.
Resolution Three: Quit being the cobbler without shoes
You know how a builder’s house is never finished? A cobbler doesn’t wear shoes? A mechanic drives the worst car? Well yeah, the same thing can be said for marketers. We’re often THE WORST at promoting ourselves.
This year we’ll be marketing ourselves big time – and are setting ourselves the challenge of consistently promoting our product and services. We’ve started in January with an SEO dive into every corner of our website. Boy, has that found some cobwebs we didn’t even know existed!
To make our resolutions SMART (that’s Specific, Measurable, Achievable, Realistic, and Timely), this is what we’re going for:
- Posting on Instagram and Facebook three times a week and scheduling our content a fortnight in advance
- Posting on LinkedIn once a week with original Media Mortar content
- Developing Media Mortar blog content (like this) once a month
Oh, and maybe adding something audio-visual soon too! But more on that later.
Resolution Four: Spend 20% of the week acquiring new business
If you missed our announcement in November last year, we opened a new office, Media Mortar Melbourne *cue the pom poms and online cheer squad*.
Since opening its doors at Thrive Network, it’s been like being back in start-up mode. You know the time in your business where everyone is a stranger, every day is a hustle and networking becomes a good excuse for mid-week drinking?
In walking Rochelle through our new business process, it’s put the spotlight on me to tidy up and formalise my own BDM process. After all, it seemed only fair that I be committing the same amount of time and energy to driving sales as she is.
So, in 2020, I’m putting on my woolly-jacket for cold calls and pitch emails and officially spending twenty per cent of my week on new business – coffees, networking, meetings, emails and conferences.
If you start to see me cropping up in your inbox more than usual, you know what I’m up to.
Resolution Five: Get seriously organised
I’d describe myself as organised, but when it comes to the business, I feel like we have a million ‘organisation’ tools and schedulers but use them all to about five per cent of their capacity. It does my head in.
This year we’re becoming Asana pros, we’re learning how to make TimeCamp speak to Xero and we’re focussing on our file storage systems – world, why so many file transfer systems?
We’ll be getting bossy too. We won’t be starting projects until we have everything we need to set us up for success – a trap regrettably we fell into too many times in 2019 when trying to be helpful.
We’re not being difficult, just more organised. And the more organised we are, the better service we know we can provide to our clients.
And in the spirit of organisation, we’ll be sticking these resolutions on the wall as a constant reminder of what we want to achieve. Why? To be part of the 42% more likely to achieve your goals only works if you regularly revisit them.
Now it’s over to you to help keep us accountable. According to Marie Forleo, if you have an accountability partner (that’s you reader), you’re up to 60% more likely to achieve your goals.
We like the sound of these odds.
Do you have any Business New Year’s Resolutions you’d like to add?
By Hannah Statham
Hannah Statham is The Boss at Media Mortar. She’s a heavy weight wordsmith, punching with puns, analogies and metaphors that leave readers wanting more. When she’s not refreshing her Instagram feed, you’ll find Hannah walking her rescue greyhound Olivia.