Brisbane Airport: Trans Tasman Campaign

Woman wearing mask walking through airport with suitcase

The Brief:

To create a campaign that inspired international travel to New Zealand through Brisbane Airport, and where possible incorporate commercial messaging (around parking, retail etc) to promote the freshly opened Trans Tasman bubble following border lockdowns due to COVID-19.

1

Build

Build awareness of the newly opened routes to New Zealand

2

calm

Calm audiences who were nervous about flying after years without travel

3

Share changes to the airport process following COVID-19.

Our Response:

Create an omni-channel campaign that would both inspire travellers to consider an international holiday to New Zealand and make them feel safe and informed about the latest requirements for travelling from Brisbane Airport.

The campaign included:
– Blogs
– Billboards
– Social Media Tiles
– Social Media Reels
– Social Media Stories
– In-terminal decals

Woman wearing face mask standing next to a sticker on window

Two people wearing masks chatting at airport

The Results:

See the campaign in action below.

We delivered:
– Campaign tagline & bespoke campaign logo
– Billboard creative for 24 billboard locations
– ‘NZ takeover’ on the @brisbaneairport channels for 7 weeks
– 12 Instagram guides created
– 5 curated reels
– 12 NZ inspired blogs